Euan Abraham has served as Serve's Chief Hardware & Manufacturing Officer since June 2024, after joining Serve in January 2022 as Senior Vice President of Hardware Engineering. Prior to joining Serve, Mr. Abraham served as Senior Vice President, Hardware Engineering at Latch, Inc. (NASDAQ: LTCH), leading engineering and design across San Francisco, New York and China. Prior to that, he served as Vice President, Hardware Engineering at GoPro, Inc. (NASDAQ: GPRO) leading camera and accessory lines. Mr. Abraham received his Bachelor of Engineering at the University of Sheffield.
Anthony Armenta has served as Serve's Chief Software and Data Officer since November 2024. Prior to joining Serve, Mr. Armenta was Chief Technology Officer at BrightDrop, now part of the General Motors (NYSE:GM) Chevrolet Brand. Prior to that, he served as Vice President of Software Engineering at Postmates Inc., as Vice President of Software Engineering at Anki Robotics, and as Senior Vice President of Engineering at Wyse Technologies, acquired by Dell (NYSE:DELL). Mr. Armenta received his Bachelor of Science at the University of California, Davis.
Evan Dunn has served as Serve’s General Counsel since October 2024. Previously, he served as General Counsel and Corporate Secretary at TuSimple (OTCMKTS: TSPH), and as Deputy General Counsel at Four Corners Property Trust (NYSE: FCPT). Prior to that, he gained experience at prominent law firms Perkins Coie, Mintz Levin, and Simpson Thacher & Bartlett. Mr. Dunn received a Bachelor of the Arts from Williams College and a J.D. from the University of Michigan Law School.
Steve leads Marketing and Communications at Serve Robotics), where he is responsible for shaping the company’s brand and positioning it as a category leader in physical AI.
Previously, he spent over a decade at Turo as the company’s first marketing and communications hire, helping scale the business from approximately $300K in revenue to over $3B in annual bookings. During his time at Turo, he built the global brand and helped define the peer-to-peer car-sharing category.
Earlier in his career, Steve led brand and communications for environmental NGOs, cleantech companies, and startups, and spent four years in Beijing managing campaigns for Fortune 500 companies around the 2008 Olympic Games.
He holds a BA in History from the University of California, San Diego.